https://www.alainedigital.com/blog daily 0.75 2026-01-21 https://www.alainedigital.com/blog/results monthly 0.5 2024-05-10 https://www.alainedigital.com/blog/finding-your-audience monthly 0.5 2026-01-21 https://www.alainedigital.com/blog/frequency monthly 0.5 2024-05-10 https://www.alainedigital.com/blog/search-and-display monthly 0.5 2026-01-21 https://www.alainedigital.com/blog/doadswork monthly 0.5 2024-05-10 https://www.alainedigital.com/blog/fbversusig monthly 0.5 2024-05-10 https://www.alainedigital.com/blog/why-would-i-want-to-have-ads-that-arent-for-conversions monthly 0.5 2024-05-10 https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1623966966531-G305EUJFI5A813PV1NNV/Copy+of+Copy+of+marketing+funnel.png FAQs - Why Would I Want to Have Ads That Aren't for Conversions? - The marketing funnel is well established, and there’s a reason people use it. It nurtures a potential customer, ultimately leading to a sale. It starts with brand awareness: the “let’s go on a date” messaging. This makes you(r brand) look appealing. Just get that girl to take a look at you. Then it funnels down to consideration. You’ll see that the funnel gets narrower as it goes down. 1) That’s what funnels look like, and 2) you’re going to lose some people from the brand awareness stage because you aren’t their cup of tea. Consideration is where someone thinks about purchasing your product/service, but they could use some convincing. This is the dating portion of the relationship. This content and these ads are means to nudge them to conversion. Showing someone testimonials or a video about your product or service can help tip help them to move into the next phase: conversion. https://www.alainedigital.com/blog/reach monthly 0.5 2024-05-10 https://www.alainedigital.com/blog/dont-buy-likes monthly 0.5 2024-01-01 https://www.alainedigital.com/blog/choosingtheobjective monthly 0.5 2024-05-30 https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1621438014225-ORSXRIRSBQID4PETGA5T/how+Facebook+%26+Instagram+Advertising+Works.png FAQs - Why is Choosing the Objective So Damn Important? - Start with your audience. If you’re like me, visuals will help with understanding how this works. First, let’s take an audience you’ve built of people who have engaged with your Instagram account in the past 90 days. Wow! It’s 2,500 people! Good for you! https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1621438641617-OK6JO3DX972DGBKK3E89/how+Facebook+%26+Instagram+Advertising+Works+%281%29.png FAQs - Why is Choosing the Objective So Damn Important? - Then you need to choose an objective. That’s easy, right? Just choose the goal you want the ad to accomplish! You want people to go to your website from your ad, so you select “Traffic.” Great! That’s a smart choice. https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1621438667726-4DPNQ6KP2EGM47UMCPRC/how+Facebook+%26+Instagram+Advertising+Works+%283%29.png FAQs - Why is Choosing the Objective So Damn Important? - Now your audience isn’t 2,500 any longer. It’s so much smaller. Why? Facebook/Instagram has now optimized your ad. It’s easy to pout when you see your audience size is 1/5th of the size it used to be. But when you think about it, it’s actually to your budget’s benefit. Rather than spending $200 to reach everyone in your audience, you are reaching the people who are more likely to do the thing you want them to do: visit your website. It’s not wasting your precious ad budget on those people who love to comment and engage with your content but wouldn’t leave Instagram if you paid for them to (which is literally what you’re doing when you promote your content). https://www.alainedigital.com/blog/beyondboosting monthly 0.5 2024-05-30 https://www.alainedigital.com/home daily 1.0 2026-02-12 https://www.alainedigital.com/about daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1614973146891-DY3L3Z0TMPUDN8MPIJTX/Marek+Cornett About - Hi, I’m Marek Cornett, owner of Alaine Digital. What started over a decade ago as a passion for connecting with others through my personal social media (this is no exaggeration; I met my husband on Twitter) led me to spearhead the social media strategy for the nonprofit I was working for at the time. And the rest, as they say, is history. But that wouldn’t make for a very comprehensive bio, so read on for more. https://www.alainedigital.com/services daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1624368053093-1524DRQQ1KR8DX6EIX78/JAP_4217.jpg Services - “You put my restless mind at ease today. There’s no price that equates to the value you bring.” — Valerie, Alaine Digital Client https://www.alainedigital.com/contact daily 0.75 2026-01-05 https://www.alainedigital.com/links daily 0.75 2022-01-05 https://www.alainedigital.com/courses daily 0.75 2025-06-13 https://www.alainedigital.com/advertising-audit daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/60ce0be0-41c5-4cea-a0c3-03ee85dd0a41/imgg-demo-9d2jDe4u.png https://www.alainedigital.com/paid-media-management daily 0.75 2026-03-17 https://www.alainedigital.com/agency-partnerships daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/5fceeecc4f0831169e75864f/1624368053093-1524DRQQ1KR8DX6EIX78/JAP_4217.jpg