Senior Paid Media Strategy for Agencies
I partner with agencies to manage and optimize Google, Meta, LinkedIn, Programmatic, and CTV campaigns. All while operating quietly inside your systems and under your brand.
Who I Partner With
Best suited for:
• Creative agencies without in-house media buyers
• PR firms expanding into paid campaigns
• Branding agencies offering full-service marketing
• Growing agencies needing overflow support
• Agencies wanting senior oversight on complex accounts
Not suited for:
• Agencies looking for short-term labor only
• Agencies needing daily client-facing support
Platforms Covered
• Google Ads (Search, Performance Max, Display, YouTube, Local Service Ads)
• Meta (Facebook & Instagram)
• Programmatic Advertising
• LinkedIn Advertising
• TikTok Advertising
• Connected TV / OTT
How I Operate
• I operate inside your existing ad accounts (MCC, Business Manager, DSP, etc.).
• I work under your brand — not mine.
• I do not market to or solicit your clients.
• I rarely join client calls and typically remain behind the scenes.
• I integrate into your workflow and communication systems.
• NDAs are welcome and frequently signed.
Reporting & Communication
• I can provide white-labeled reporting when needed
• Or operate within your existing reporting structure
• Clear documentation of changes and optimization notes
• Direct communication with agency leadership
Engagement Models
• Ongoing campaign management
• Overflow support during busy seasons
• New account builds and restructures
• Account audits for existing clients
• Strategic campaign expansion (PMax, LSAs, CTV, Programmatic)
Why Agency Partners Work with Me
Agencies typically bring me in when they need senior-level paid media strategy without adding full-time overhead.
I’ve worked with agencies that have strong creative teams, excellent client relationships, and clear brand positioning but don’t want to build an in-house media department. In those situations, I operate as a quiet extension of the team. Campaign structure, optimization strategy, budget allocation, tracking validation. I handle the technical depth while the agency maintains ownership of the client relationship.
My role is not to be the loudest voice in the room. It’s to ensure the account is structured correctly, reporting is accurate, and performance decisions are grounded in strategy rather than guesswork.
Agency partners value that I work inside their existing systems, respect their client relationships, and do not compete for business. I sign NDAs regularly, integrate into established workflows, and communicate clearly with leadership not reactively with clients.
Over time, these partnerships become long-term relationships built on trust, consistency, and shared standards.
Frequently Asked Questions
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In most cases, I operate fully behind the scenes.
I work directly with agency leadership and internal teams, and I structure accounts, optimize performance, and document strategy within your systems. If a situation requires me to join a client call, I can do so selectively, but I typically remain in the background so the agency maintains full ownership of the relationship.
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No.
My agreements are with the agency, not the end client. I operate as a strategic partner to your team and do not require separate client-facing contracts.
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Yes — within reason.
I work with a limited number of agency partners at a time to ensure strategic depth and consistent performance. If your agency grows and campaign volume increases, we can evaluate scope adjustments together.
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Yes.
I frequently sign NDAs and am comfortable operating within strict confidentiality requirements.
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Engagements are typically structured as monthly retainers or project-based agreements, depending on scope and campaign complexity.
Details are discussed during an initial partnership call to ensure alignment on expectations and capacity.