Advertising Audits for Brands That Want Real Clarity

Request an Advertising Audit

I conduct structured, platform-level audits that uncover inefficiencies, missed opportunities, and structural issues inside Google Search, Meta, LinkedIn and Performance Max campaigns.

Who It’s For

This Is Best Suited For:
• Businesses spending $5K+ per month in ad spend
• Brands running Google, Meta, LinkedIn or multi-platform campaigns
• Marketing teams that need objective third-party review
• Founders unsure whether performance is plateaued or mismanaged
• Agencies wanting a senior-level outside perspective

This Is Not For:
• New accounts with no performance data
• Businesses testing ads for the first time
• Free “quick reviews” before hiring

What’s Included

Strategic & Structural Review

• Account structure & campaign segmentation
• Budget allocation logic
• Keyword and search query quality
• Performance Max structure and asset grouping
• Audience strategy and exclusions
• Creative testing approach
• Conversion tracking validation
• Attribution accuracy
• Bidding strategy alignment

Technical & Tracking Review

• GA4 configuration
• GTM event structure (if applicable)
• Enhanced conversions
• Shopify or eCommerce event validation
• Conversion duplication or inflation checks

Competitive & Market Position Review

• Auction insights
• Impression share analysis
• Overlap & saturation
• Competitive positioning gaps

Timeline

Advertising audits are structured engagements, not surface-level reviews.

Most audits are completed within 4–6 weeks, depending on account size and platform complexity.

Week 1

Access, discovery call, account review begins

Weeks 2-4

Deep analysis across platforms and tracking

Week 5

Strategic synthesis & recommendations built

Week 6

Audit presentation + Q&A session

Deliverables

• A written audit report (structured, prioritized)
• A live presentation walkthrough
• Clear list of critical issues
• Optimization roadmap (30 / 60 / 90 days)
• Budget reallocation recommendations
• Tracking validation summary
• Platform-specific improvement plan

Optional add-on:
Implementation support (if desired)

You Receive:

Platforms

I Work In:

• Google Ads (Search, Performance Max, Display, YouTube)
• Meta (Facebook & Instagram Ads)
• LinkedIn Advertising
• Connected TV / OTT (when applicable)

If a business runs multiple platforms, the audit evaluates cross-platform alignment.

Starting Investment

Advertising Audits start at $1,500.

Final pricing depends on:
• Number of platforms
• Account size
• Tracking complexity

Case Example

Regional service business | Monthly Ad Spend: ~$20,000
Google Ads Clean Up

Problem

Lead volume plateaued despite increased spend. Reported conversions looked healthy, but revenue did not reflect performance.

Findings

• Performance Max was absorbing branded search traffic
• Broad match keywords lacked guardrails
• Conversion tracking was double-counting form submissions
• Display placements were driving low-intent traffic
• Budget allocation favored visibility over qualified demand

Audit Outcome

After restructuring and tracking correction:

• 25–30% reduction in cost per qualified lead
• Clear separation between branded and non-branded traffic
• Reallocated budget toward higher-intent campaigns
• Improved lead quality and reporting accuracy

Case Example

Multi-Location Brand | Monthly Ad Spend: $40,000+
Agency-Managed Account with Structural Drift

Problem

Account had been managed by multiple agencies over time. Performance inconsistent. Leadership unsure what was working.

Findings

• Campaign segmentation inconsistent across locations
• Overlapping audiences between Meta and Google
• No unified budget strategy
• Outdated bidding strategies
• Tracking not aligned with actual revenue events

Audit Outcome

• Consolidated structure
• Clear performance benchmarks
• 90-day optimization roadmap
• Strategic platform alignment

Frequently Asked Questions

  • A free account review is typically surface-level and often designed to support a sales proposal.

    An advertising audit is a structured, independent evaluation. It includes deep structural analysis, tracking validation, budget allocation review, and a prioritized 30 / 60 / 90-day roadmap. The goal is clarity — not a pitch.

    You receive documented findings and strategic recommendations whether or not you choose to work with me afterward.

  • After the audit presentation, you can:

    • Implement changes internally
    • Have your existing agency execute the roadmap
    • Engage me for implementation support (if capacity allows)

    The audit is designed to stand on its own.

  • No.

    Many audits are commissioned by businesses that want independent perspective while continuing to work with their current agency.

    The audit provides clarity and structure. How you use it is entirely up to you.

  • Read-only access to active advertising platforms is typically sufficient:

    • Google Ads
    • Meta Ads Manager
    • Amazon Advertising (if applicable)
    • Google Analytics (GA4)
    • Google Tag Manager (if applicable)

    In some cases, temporary access to ecommerce platforms may be requested to validate tracking accuracy.

    No changes are made to your accounts during the audit.

  • That depends on platform, budget, and the scope of structural adjustments.

    Some improvements — such as tracking corrections or budget reallocation — can create measurable impact within 30 days.

    Larger structural changes may require 60–90 days to stabilize and produce reliable performance data.

    The audit roadmap outlines realistic timelines based on your specific account.

  • Yes.

    Agencies frequently engage me to provide independent, senior-level audits for client accounts.

    In these cases, I operate discreetly within the agency’s structure and do not compete for client relationships.

    The audit can be positioned as internal quality assurance or strategic review, depending on your preference.

Let’s Work Together

If you’re unsure whether your campaigns are structured correctly, an audit gives you clarity before you increase spend.