Strategic Paid Media Management
I manage Google, Meta, LinkedIn, Programmatic, and connected TV campaigns for a limited number of brands seeking senior-level oversight and measurable growth.
Ideal Client Profile
I partner with organizations that view paid media as a strategic growth lever — not a short-term experiment. My ongoing engagements are best suited for businesses with established operations, defined goals, and consistent advertising investment.
Best Fit Clients:
• B2B companies with defined sales cycles
• Healthcare and professional service organizations
• Education institutions and nonprofit organizations
• Local service brands operating with structured marketing budgets
• Organizations investing $10,000+ per month in paid media
I work best with teams that value strategic structure, clean reporting, and long-term performance over short-term experimentation.
Platforms Managed
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Search, Performance Max, Display, YouTube, Local Service Ads
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Facebook, Instagram, LinkedIn, TikTok, Snapchat
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Programmatic, ConnectedTV, Over-the-top
Platform selection is based on business model and audience behavior, not trend-driven expansion.
Budget Expectations
Most ongoing clients invest $10,000–$50,000+ per month in advertising spend across platforms.
Sufficient budget allows for structured testing, optimization, and cross-platform alignment.
If your current spend is lower, an audit or consulting engagement may be a better starting point.
Strategic Approach
My approach prioritizes structure, measurement, and cross-platform alignment before scale.
Every engagement begins with:
• Conversion tracking validation
• Account structure review
• Audience and keyword quality assessment
• Budget allocation alignment
From there, campaigns are optimized through structured testing across platforms — ensuring messaging, audience targeting, and budget allocation work together.
I focus on:
• Qualified demand generation
• Efficient budget deployment
• Accurate reporting
• Sustainable growth
Reporting Structure
Each engagement includes:
• Monthly strategic review
• Clear performance summaries
• Budget reallocation insights
• Platform-level transparency
For multi-platform campaigns, reporting includes cross-platform performance alignment to ensure spend is supporting the broader acquisition strategy.
Frequently Asked Questions
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Yes.
Many engagements begin with a structured review of an existing account. If structural changes are required, I implement those systematically to preserve performance data while improving efficiency and clarity.
In some cases, a formal advertising audit may be recommended before transitioning into ongoing management.
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That depends on platform, budget, and the current state of your account.
For established accounts, structural improvements and budget reallocation can produce measurable shifts within 30–60 days. For new builds or significant restructuring, campaigns typically require 60–90 days to stabilize and produce reliable performance data.
Paid media is iterative. My approach prioritizes sustainable performance over short-term spikes.
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Yes.
For organizations launching paid media for the first time — or expanding into new platforms — campaigns are built with clean structure, tracking validation, and defined testing frameworks from the outset.
Strong foundations reduce long-term inefficiencies.
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Ongoing management begins with a three-month minimum.
This allows time for structural adjustments, testing cycles, optimization, and meaningful performance evaluation. Short-term engagements are rarely sufficient for measurable results.
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Yes.
I frequently collaborate with internal marketing teams, providing strategic oversight while integrating into existing workflows and reporting systems.
Clear communication and role definition are established at the start of each engagement.
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I intentionally limit the number of ongoing management clients I work with to ensure strategic depth and consistent performance oversight.
This ensures each account receives meaningful attention not reactive management.
Let’s Determine If It’s a Fit
Paid media management works best when there is alignment on goals, budget, and expectations. I work with a limited number of ongoing clients at a time to ensure each engagement receives strategic depth and consistent oversight.
If you’re considering long-term paid media support and want clarity on whether we’re aligned, the best next step is a short strategy call.